We’ve all heard the old saying that you can’t wear white after Labor Day. But do we really know why? What about those cute white jeans you got this summer, do they really have to go before fall? Our answer: no way!
Since about the 1950s, the no-white rule has become much less prevalent in the fashion industry, and more of an old-fashioned idea. So when did this traditional American fashion faux pas come about? There are a few theories as to the origins of the rule:
According to Time Magazine (and seemingly agreed by the fashion industry today), “The dated custom of avoiding [white] in September is no longer in fashion.” Besides, trend rules were just made to be broken, right? These days, the only thing more out of fashion than wearing white after Labor Day is that rule itself.
White can actually be a lovely color for fall and winter. This year, we’re looking forward to cozy cream turtlenecks and oversized, off-white sweaters. Check out Jack Jerome’s women’s and men’s brands to see what’s coming this fall—and yes, keep those white jeans handy!
Featured photo via autumncashmere.com.